Client: JCPenney
Category: Apparel
a.n.a is a inclusive casual denim apparel & accessories line for Women at JCPenney.
Our Role: Marketplace Analysis, Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Direction & Guides, Logo, Identity, Packaging
in partnership with: JCPenney’s Design, Merchandising, and Marketing Teams
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We collaborated with real denim lovers to reimagine a.n.a from the ground up. We listen to what customers need and want, and went to work to make their dream jeans a reality. The result? Denim that just gets you-for every body type, for every stage in life, for all the moments that make up your day.
images via JC Penney