Employed by: Target
Category: Baby & Kids

Cloud Island is a clean-made and free-from nursery, layette, and essentials line for Babies at Target.

Role: Brand Strategy, Positioning, Mission, Values Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

“

Target’s internal design team—which includes a few new and expecting parents of our own!—knows that even our tiniest guests have big needs, which is why the line of nearly 500 items includes everything from nursery décor and bedding to bath and layette products.