Employed by: Target
Category: Essentials

Everspring is a clean-label and sustainably made household products line for Target.

Role: Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

The in-house design team that brought Everspring to life has been equally thoughtful about how the products are packaged as they were the contents. The packaging has easy-to-understand ingredient lists and graphic icons on the front of each product so you know what’s in the product and what’s not—plus a sleek design worthy of any counter. 

- Target Bullseye View