Employed by: Target
Category: Food & Beverage
Good & Gather is an inclusive and clean label multi category food line for Target.
Role: Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Global Training
In partnership with: Target’s Design, Merchandising, and Marketing teams.
In the News
Target Bullseye: Meet Good & Gather, Target’s Newest (and Most Delicious) Brand Yet
Barrons: Target Is Making the Right Moves in Groceries, Analyst Says
Retail Dive: Target looks to Good and Gather to define its grocery business
Modern Retail: Why Target’s new Private Label Brand represents a Grocery Strategy Shift
images and video via Target