Employed by: Target
Category: Home

Made By Design is a human insight powered Housewares line for Target.

Role: Marketplace Analysis, Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

Turns out that guests—especially those establishing their first homes—crave quality everyday items that will simplify their lives and complement their ever-evolving style—all without compromising affordability. Enter Made By Design.

- Target Bullseye View