Employed by: Target
Category: Kids & Beauty

More Than Magic is an inclusive fashion and beauty line for Kids and Tweens at Target.

Role: Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Brand Stretch, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

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More Than Magic will offer a destination-like experience that’s designed to be shopped with friends—think a new layout that accommodates shopping for multiple categories (Phone cases! Bath bombs! Jackets!) so they’re easier to style together, and more space so guests can try on, share and get advice—no matter where their squad is.

- Target Bullseye View