Employed by: Target
Category: Travel

Open Story is a fashion travel line for Men and Women.

Role: Marketplace Analysis, Brand Strategy, Positioning, Mission, Values Creation & Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

Based on the Target design team’s research, style and durability were the top two concerns among consumers when it came to deciding what luggage to purchase. As a result, Target invested heavily in features that would make the bags sturdy and durable.

- Target Bullseye View