Employed by: Target
Category: Baby & Kids

Pillowfort is an inclusive interiors and homegoods line for Kids at Target.

Role: Brand Strategy, Positioning, Mission, Values Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

“

Target’s design team spent time with our guests—moms, dads and, most importantly, kids—to find out what makes them tick. 

- Target Bullseye View