Client: Target
Category: Essentials

Role: Brand Strategy, Positioning, Mission, Values Activation, Product Guides, Global Training

In partnership with: Target’s Design, Merchandising, and Marketing teams.

For Smartly, our team dug deep to pinpoint exactly what guests were looking for in essentials and personal care—namely, lower-priced options unlike anything Target has offered before (Smartly products cost approximately 70 percent less than similar products from national brands).

- Target Bullseye View